Innovative packaging has proved to be the back bone of 'product popularity', both in the consumer and In-House industrial markets in the developed countries. with the importance of "packaging" gaining a dominant place in the marketability, of the final product, designers abroad have been striving hard to bring out modern packaging concepts, keeping in view the three basics of this sensitive field, namely, functional performance, aesthetics and most important of all, economics. In the developed countries the rapid innovative growth in the packaging industry has been made possible because of the exacting consumer demands for an effective, functional and economic package. 'SHRINK WRAPPING'. ever since its inception in the 60s, has gained increasing popularity abroad and today, is one of the most accepted methods for unitising small consumer goods or wrapping industrial palletised loads. SOURCING & SCM
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